Elm3 Financial Group

Elm3 Financial Group, a local independent financial services and wealth management firm, wanted to completely rebrand but only had a basic identity in place when this project started. The project scope was to fully realize the new brand while giving the firm a new and legitimate presence a the local leader in their space.

Role:

Creative Director, Designer

Team:

Ryan Griffith, Designer

Elm3 Financial Group was a fledgeling brand when the project began so we kicked it off by developing a color palette and visual style.

Elm3 Financial Services Group logo and color palette

The Elm3 Financial Service’s logo had several key features that we wanted to reinforce: an energetic vibe, warm color scheme and solid yet stylish type form.

Lifestyle images with a warm orange tint we decided upon because they hinted at the popular Instagram style.

Mom and son having fun by the lake

We developed wireframes with a clear inbound funnel that would lead users into the site based on their need, situation or desired outcome.

Elm3 Wireframe for Home Page
Wireframe - Start with your age
Wireframe - Start with your age
Wireframe - Start with a goal
Wireframe - Business Services
Elm3 Financial UX / Sitemap Overview
View the Wireframes and UX on Adobe XD

Production

After the visual style and sitemap had been complete we began production with a treatment for the home page, images and icons.

Elm3 Financial initial Homepage Treatment
Elm3 Icon style
before stateAfter State
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The image treatment needed to be a repeatable process that would work on a variety of existing images.

Visit the Live Site to See it in Action